Hiding in the City was started by Sarah Loughrey-Jennings in 2013. After a career change she started working at the bottom, gaining experience from some of the top London florists. After gaining a wealth of inspiration, Sarah created HITC to answer a demand for alternative, unstructured yet beautiful flowers for weddings and events.
Today, Hiding in the City Flowers celebrates nature in a bespoke fashion. We are in awe of what nature produces across every point of the season. There is always a new colour or variety of flower or plant to incorporate into an endless variety of designs. Our flower arrangements and installations are anything but ordinary, and most of all, we love what we do!