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When in doubt… ADD Flowers!


Hiding in the City Flowers aims to create arrangements with a refined drama that will make all occasions instagrammable and unforgettable.


Beautiful. Wild. Dramatic.

Our floral arrangements and installations focus on colour and tones whilst paying particular attention to shape and aesthetic. They are unstructured yet refined. We create dramatic botanical displays and installations to ensure your event is instagrammable and unforgettable. 

Hiding in the City Flowers are proud to support British flower growers and choose to use them whenever we can.



Our vision is forward-thinking, fun, and unique, yet always beautiful. We create natural, flowing and textured arrangements. We strive to reflect the personality and boldness of our style-conscious, modern couples.

View Wedding Flowers >

We provide full event styling, installations and displays for press launches, brand experiences and Instagram influencer events for clients across fashion, beauty and the corporate industries.

Event Floristry & Styling Services >

Keep your business looking fresh and beautiful with our weekly delivery of flowers for hotels, restaurants and businesses across East London, ensuring a memorable experience for your guests.

More Weekly Contracts >

We are proud to support British flowers, and use them wherever we can. This means we provide you with diverse varieties, that are hard to get hold of, smell divine, and have a smaller carbon footprint.

More About Us >



This East London florist has an edge and flair that some of the more classical florists may lack. Whether you have no idea where to start or have a seemingly impossible image you’d like to create, Hiding in the City Flowers is for you.
— The Evening Standard

Our Work


in sarah’s words

Sarah - Hiding in the City Flowers

I started Hiding in the City Flowers back in 2013 after changing career and starting at the bottom, working for other top London florists. It was hard work and they were all very talented, but after some time I realised that there was room to create modern but beautiful, luxe flowers for weddings and events celebrating nature that were a little more bespoke. I wanted to produce flower arrangements and installations that felt less corporate and stereotypical, and would appeal to those who wanted something more than domed roses for their events.

I am always in awe of what nature produces at every point in the season and there is always a new colour, or variety of flower or plant that means I don’t get bored designing year on year. I started small, but since then, Hiding in the City Flowers has grown to the point where I find myself working for big brands and productions and I am fiercely proud of what the company has achieved and the reputation that I have worked to maintain. I no longer work by myself but instead I get to employ some amazing other florists who share the same vision, passion and naturalistic floral aesthetic whether it be statement tropical palm installations or beautiful asymmetric British seasonal bouquets.

Keeping up with floral and drawing inspiration from interior and fashion trends is all part of the fun – we have a blog where you can find out more on a monthly basis of what we have been up to.