Press

Hiding in the City Flowers have been featured in bridal and lifestyle magazines, blogs and articles. You’ll find a few of our best below. We’re always open to writing something about the flowers we love for your publication so make sure you get in touch to discuss the potential.

WE’RE IN!!!! Hiding in the City Flowers was featured in the Evening Standard’s top 16 wedding florists in London in September 2016. Hamish Shephard, founder of the website bridebook, said

This east London florist has an edge and flair that some of the more classical florists may lack. Whether you have no idea where to start or have a seemingly impossible image you’d like to create, Hiding in the City Flowers is for you.

Annabel and Helen at Love My Dress blog wrote about a gorgeous photoshoot we helped them with at Clifton Nurseries called ‘leafy green and gold, soft and feminine, elegant and luxe inspiration’.

“Unstructured floral arrangements and lashings of foliage were the order of the day when it came to the blooms and the lovely ladies from Hiding In The City Flowers and Friend of Faux really delivered.”

In March this year we did a fabulous shoot with Rock My Wedding called ‘Tropics in the City’ that is featured in this blog

You had me at Aloha

Hiding in the City are featured on Flowerona’s multi award winning Wedding Wednesday blog in october 2015. Writer Rona describes our work below.

Sarah’s unique designs below featuring flower posies encased inside glass vases were so captivating! And I wasn’t the only person drawn to them to take photographs. They proved be such a hit with lots of visitors at the show. Aren’t they striking?!

hiding-in-the-city-brides-the-show-2015-flowerona-4

London’s top wedding blog London Bride loves our jungle fever, they said.

Last year the stand from HIDING IN THE CITY was one of my absolute favourites (see above!). It was like a beautiful jungle, so green, vibrant and creative. I’m very much looking forward to seeing what florist Sarah will be creating this year, it’s bound to be very visually impactful and fun!

This bouquet smashes it again, 1 year on

WF JAN FEB 15 - 33

Check out Hiding as a regular flower guide contributor on the regular blog on the Juno & Joy website. A must view for any bride planning her big day.

HITCF feature

Brides Magazine
We were approached to produce an affordable bouquet of £50 for the June 2014 edition of Brides magazine to mimic that chosen by British Vogue beauty edition Jessica Hogan. Jess’ bouquet featured Lily of the Valley, ranunculus and jasmine. To recreate this look at a fraction of the cost we swapped of Lilly of the valley with the cheaper lookalike White Allium and created the frothy, whiteness seen in Jess’s by using sweetpeas and pink roses alongside grouped jasmine to make it go further. Our bouquet smelt AMAZING !

Brides2

Daily Mail: Helen Skelton and Richie Myler Wedding
Hiding in the City Flowers were asked to style the bridal party and reception for a beautiful white Christmas wedding in Cumbria. Due to the breathtakingly rural setting, we decided to keep the flowers as natural and wild looking as possible using soft blush tones to break up the coldness that a mass of white blooms could evoke at this time of year. Helen wanted to wow guests as they entered the coach house and reception room venue, and so we used over 22 metres of blue pine garland, with wax flower, Ivy and Camellia to dress the wonderful sweeping staircase, and created a 5ft wreath suspended with rope above the guests to dine, drink and dance under. Not a pine cone in sight! Go to article…

Stylist magazines e-newsletter ‘Emerald Street’
At Hiding in the City Flowers we like to create unique luxe gifts. For valentine’s day we took antique medicine bottles and filled them to the brim with our bright, impactful ‘Love is the Medicine’ arrangements. We were thrilled to see the flowers featured Emerald Street in the lead up to ‘the most romantic day of the year’ and even more thrilled with the response from the public. Go to article…

Shortlist magazines e-newsletter ‘Mr Hyde’
Traditionally valentine’s day means red roses at extortionate prices. Now, we love a rose, but we also like to be a bit more creative and this brought the rise of the flower posy in a ½ gallon jar….a bit like a ship in a bottle but with flowers. We used bright, bold, flowers, with lots of movement and sunk them in a glass jar topped it with beautiful material from ‘The London Fabric Shop’. The result, a striking display that catches the light from every angle that our customers loved. Go to article…

Wedding Flowers Magazine Jan 2014
We were thrilled with all the publicity and praise we saw from Helen Skelton’s winter wedding and ‘Wedding Flowers Magazine’ loved the blush anemone we picked up from New Covent Garden Market for focal flowers in her bouquet. They included a brilliant shot of the wonderful bride in her gorgeous gown, headpiece and her bouquet of anemone, roses and waxflower.
Wedding Flowers Magazine

The Wedding Bazaar Blog
Hiding in the City flowers teamed up with the wonderful ‘With Love from Bobin’ and ‘Nails, make up, me’ to pool our skills in the hope to create some beautiful photos. Hiding LOVES headpieces. Each one of ours takes an average of 5 hrs to make as we wire in single berries, roses and carnations. For this shoot we actually had bleeding fingers. We wanted to produce a chic alternative to the hippy crowns worn by rustic brides and a crown that could be worn by a bride getting married in a registry office and so the half-crown with jewels was born. Go to article..