Category Archives: BLOG

Summer Loving: Event and Wedding Flowers 2017

It’s been a while since the blog page got updated but it’s tricky to find the time in amongst the summer weddings and events.  Here’s a quick recap that following blogs we will expand on at a later date. If you want to catch up with images of our wedding flowers and event flowers on a regular basis follow Hiding in the City Flowers on instagram

https://www.instagram.com/hidinginthecityflowers/?hl=en

We’ve been loving the revival of the tropical flowers and foliage trend. For us, it was massive back in 2015 and went hand in hand with geo styling for weddings flowers and designed lots of fun celebrations and event flowers. This time around we have tried to put a twist on our recent tropical floral and foliage installations by using oversized enormous tropical leaves such as Alocasia and teaming them with big British flowers and foliage’s.

Here’s some images from one of our big tropical events to mark Perrier’s launch of its new apple and lemon water over in our fave East London Warehouse in Shoreditch.

Tropical foliage wall suspended behind the back bar made from real foliage's for Perrier's launch in East London

Tropical foliage wall suspended behind the back bar made from real foliage’s for Perrier’s launch in East London

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Tropical swings with faux and real foliages and flowers made by Hiding in the City flowers

Tropical swings with faux and real foliages and flowers made by Hiding in the City flowers

Inside longshot of the warehouse with all the tropical installations

Inside the Shoreditch warehouse with all the tropical installations

We’ve also been loving celebrating the love with our wedding flowers, and have some amazing couples wedding days under our belt this year already. We’re about to embark on the second half of the summer wedding season and that is marked by the end of every brides favourite, the peony, and now to move onto the use of other beautiful blooms!

We went foliage crazy for  Antonia and Ronan, as the groom was allergic to flowers. These guys treated us like family with wedding flower planning meals at their house to make sure we covered all basis for their wedding back in May at The Grange down in Southampton. We used purple tones coupled with whites and loads of olive foliage to draw back to their heritage. More to follow.

Foliage only pew end with raw silk golden ribbon

Foliage only pew end with raw silk golden ribbon

Foliage only urns flanking the entrance to the decaying romantic reception building

Foliage only urns flanking the entrance to the decaying romantic reception building

 

Maytal and Eddies wedding reception was an extravaganza of colourful playful flowers to create a luxe day with a mega suspended foliage wall installation sat behind the top table. These guys had a city wedding with the reception in a warehouse over at Trinity Bouy Wharf. Thanks to Liz Linkleter events for designing and project managing the day. Foxgloves, peonies, dahlia to name but a few ingredients all from our favourite suppliers at New Covent Garden Market. More to follow.

Bright florals set against strong teal blue vases for a luxe table arrangement

Bright floral’s set against strong teal blue vases for a luxe table arrangement

 

March madness, bringing the outside in

This month at Hiding in the City Flowers we’ve been busy little flower ladeez and as the gaffa the buck stops with me and the little ‘stress vain’ in the back of my neck has had a few moments when it let itself been known. It throbbed when,

  • the Luton van we need to carry all our precious cargo broke down on the motorway going to set the event.
  • I had to watch the van go up onto a tow truck at a ridiculous angle with all our glassware and gorgeous plants and foliage and flowers inside.
  • I ‘bumped’ said Luton van into another of the Luton vans in the carpark outside our warehouse in the yard. Can’t blame anyone but me. The driving moron apparently.
  • the garage called saying how much the damage was. Eeeks! (I’m still wincing at it as I write now)

I swear, arranging the flowers is the easy bit. Kind of. (they’re not)

At the beginning of the March we were contracted to produce the event flowers for L’Oreal’s new haircare brand ‘Botanicals’. The products are formulated from 4 natural floral ingredients with no nasties, so we couldn’t wait to get involved as its ethos is right up our street.

The press event was held at THE most tranquil of settings at THYME hotel in the Cotswolds and the brief was great, ‘here are the rooms Sarah, we’d like to include the ingredients of the product, keep it natural, we want to include scientific elements, what do you think?’

So, in our signature style we decided draw from the amazing natural settings with rambling creeping hedgerows and we decided to use foliage (of course) and go big and wild and create a 10 meter long, overhead, seasonal, hanging foliage installation, complete with a Botanicals product installation, and a breathing yoga room for the guests to use and relax in. In all of our looks we tried to bring the outside in. It was fast track planning as we had 2 weeks to turn the whole thing around and it took over 150 man hours on site to install and de-rig. Take a look at some of the shots from the evening and from the bloggers who attended. (and I have stalked ever since).

sarah_blog_1 Sarah_blog2 sarah_blog3

sarah_blog5 sarah_blog6

 

The most romantic day of the year…kind of

Now, Christmas and New Year celebrations are behind us what’s the next thing we can look forward to in these dark, long January days? Valentines day of course. Of course! (Please don’t groan)

So, we’re not the most traditional florists but we’re still interested in the historic meanings of flowers. Back in the day, the meaning of flowers played a big ol’ part in the dating scene. Admirers would send bouquets and posies made of specific colours and varieties to woe their gal dem.

Red roses scream tradition but did you know they also mean “R.E.S.P.E.C.T”, “a romantic love” and “beauty”. Nice complements to receive I reckon. But, not a lot of imagination so make sure your bouquet has a bit of personality too and get some other fun flowers added. We created the ‘Bright and Romantic’ bouquet that we designed using textured red roses but with pops of bright blue delphinium.

Bright and romantic

Bright and romantic

Wanna say it’s ‘true love’? Use white roses. They also mean innocence (of course), purity (not surprising) but also youthfulness and humility.

Pink roses mean ‘Thank you’. Perfect if you are one half of a couple that cannot believe their luck landing a partner like you… who is clearly out of their league. Pink also means grace, admiration, gentleness and appreciation.

Not everyone is in a couple, and to be frank, if you’re not, Valentines Day can be a bit of a slap in the face day. We have some wonderful customers that send bouquets to their bezzies to let them know that they’re bloody great too. Yellow roses mean friendship, joy and new beginnings. Hiding in the City love yellow flowers, what nice sentiments! We made the ‘But it’s cold outside’ bouquet that is mainly yellow and filled with textured blooms that will arrive with a punch.

But it's cold outside

But it’s cold outside

Peach = intimacy.

Orange and Coral = send if you’re passionate about you’re partner or cos you like your flowers bright.

Take it even further, start combining colours and take the meaning to a whole new level, or just chose colours you like and the receiver should be grateful they ruddy got a bunch in the first place. Flowers aren’t cheap like!

 

Christmas wings to make you fly….

…and a dress to die (for). Yep, Hiding in the City Flowers were lucky enough to florally dress the window at Suzanne Neville’s Knightsbridge bridal shop for their Christmas display AND they gave us free reign creatively to produce the design. A total dream of a job. Apart from the sleepless nights worrying about how we’d make our angel wings fly. The designs are always the easy bit, it’s the ‘how to’ mechanics after that which provoke most of our chat at Hiding HQ.

The inspiration came from a dress that we had been blown away by at BRIDES the Show in 2016. It is called the ‘Rembrandt’ and from the moment we saw it, it was love. So, we designed the window based around silvers, and greens and grey toned foliage’s to sit against the cool blue dress. That was until we saw one of the new designs called ‘Vienna’.

Game changer. Our angel was born, in a beautiful brocade gown.

Its gold and cream tones conjured up ideas of a more neutral window with pops of rich colour scattered through the back of the wings by using seasonal mottled hydrangeas and deep burgundy roses that, as they aged, would melt into the russet palette.

It was hard trying to convey this to the ladies at Susanne Neville, because we couldn’t find an image of anything similar online. Every time we typed in ‘floral angel wings’, images of something from sleepy hollows turned up, not quite what we were trying to pitch. But they trusted us, and let us do it. We used all natural grasses, to create the angel wings because we wanted soft flowing ‘feathers’. Unlike our normal designs we decided to add some sparkle. If you had ever asked our stance on spraying flowers 1 week ago, I would have screamed ‘NEVER!’ But, its Christmas, and we wanted our branches to be festive, and having just came out the back of spraying 90 palm leaves golden, we have now fallen from our high horse.

 Suzanne Neville and Hiding in the City Flowers

Suzanne Neville Christmas Window

 

Five things to think about when planning flowers for your wedding

We know that you already have a lot to think about and we hope it’s fun imagining celebrating with your family and friends. To help you cover all the bases, here are five handy tips to think about when planning the flowers for your wedding.

  1. Your  style – for some reason, when people think about planning their day they forget what they actually like and what reflects them as a couple. Collect images of bouquets and floral arrangements you like AND those you don’t like. They don’t have to be wedding flowers at all. In fact sometimes it is nicer if they’re not! Some of our brides pull together a pinterest board to start with and others just attach the pictures to an email.

2. The Ceremony – are you having a civil ceremony or will it be in your place of worship? Most ceremonies are only up to an hour, so it makes sense to ensure that we design arrangements that can be moved to the reception venue.  Why would you want to spend money on decorations for just an hour, right? Think about BIG oversized urns to create a focal point to get married in front of rather than the more traditional arch: urns can be moved but the arch can’t.

3. Venue Tables – this is where we see a lot of the budget eaten up. Think about how many tables you will have. How many guests they will sit? Long tables, or round? How big is the room? Do you want tables to have high arrangements for impact- we can design these so they don’t interfere with conversation across the tables. Are you having food served on sharing platters? These are all aspects of the design Hiding in the City Flowers can help with.

4. Venue Décor – what else are you planning on having to decorate the venue? Is it flowers alone? If that’s the case then you may need to spend more on your flower budget to make it impactful. Is the building steeped in history and decadent or is it an ultra cool warehouse that can pull off more contemporary designs?

5. Your Bridesmaids and Ushers – the number of bridesmaids bouquets and ushers button holes can really push a quote up. We often suggest foliage bouquets for the ladies, as they are stunning and don’t eat up lots of your hard earned cash!

Don’t know your dahlias from your daisies? Well, we don’t expect you to. You wouldn’t know how to make the perfect main course for 120 guests in a catering kitchen so feel assured that you are handing over the details to us. We aim to get inside your head and create your unique day.

If you’re trying to work out what kind of look you want, get in touch for a free chat about flowers with us.

bridesmaid bouquet

Bridal bouquet

Floral Hair Wear – Gone are the massive flower crowns

Hiding in the City Flowers displayed at BRIDES The Show to tempt lovely couples to think outside the box when it comes to their day. As part of the show BRIDES offer free talks and demonstrations from some of the exhibitors in the #imaginationroom. This year, they asked us to take part. Which was nice.

We probably took a little too long to decide what we wanted to do in our 40 minute slot, but mainly because we didn’t want to churn out the same old stuff. Hair flowers can be beautiful, and we have made our fair share of oversized head garlands in our time, but we didn’t want to keep replicating this look. So, we held a session where we aimed to walk through how to use flowers in the hair (fine)…but in a modern way (ok) …that bridesmaids could all do themselves on the morning (money saving). So (hopefully) without the help of a hairdresser on the day you could get a really modern look that’s bespoke to you for not a lot of cash.

We went about this by teaching each of the ladies how to wire hair flowers and 3 key floral hair looks that we think are en trend at the moment for both a city or big country wedding.

Our lovely friend Elanor Traves, who just happens to be an amazing wedding hairdresser, came along and demonstrated how to create the 3 key looks yourselves at home, or in a hotel room. It went down a storm and the words ‘that trick just changed my life’ actually came out of one of the girls mouths as Elanor demonstrated Fishplaits, modern knots, and glossy glam waves.

Take a look at some of the pics.

Glossy

Hair flowers

Workshop

Hiding in the City Flowers’ fav bridal designers

Some incredible Bridal designers were at BRIDES The Show a few weeks ago. Here’s a snippet of some of our faves and why.

Andrea Hawkes Bridal

We can not speak highly enough of Andrea and her team. They have their wee shop in Farringdon where there are rows of dresses with clean lines. Andrea’s attention to detail is next to none and we love this intricate dress – what a beaut! Hiding in the City Flowers were commissioned last year to decorate their shop, and pad it out in Christmas wreaths for their window display.

Andrea Hawkes

Suzanne Neville
Hiding in the City Flowers met Suzanne Neville at BRIDES the Show 2015 and this year were asked to help decorate their stand with flowers. We used clean, white hydrangea, coupled with a few faux peony and dried Pampas grass to replicate the luxury that Suzannes designed exude. We snuck in our British Eucalyptus which is grown in Surrey for a beautiful teal hue. Check out our fave dress

Suzanne Neville

We love the Miro Skirt on this dress – Antoinette. Separates have been massive and this little number is elegant and ridiculously en trend. One of our favourites.

Charlotte Simpson

We were stand neighbours with Charlotte Simpson who had the privilege to watch us wrestle with mountains of Ivy whilst building our stand. When we had a moment to stand back and turn around, Charlottes incredibly beautiful and elegant dress’s sung out. Non fussy but incredibly glamorous, we fell in love. WHEN CAN I GET MARRIED?!?!? I might just buy one and rock around the house in it.

Charlotte Simpson

Otaduy

Technically not at the show, but at the show. Otaduy came to our stand to say ola and we are so glad they did! Check out their beautiful feed on insta as their ethos is ours too and their dress’s are deluxe.

Otaduy

Naomi Neoh

One of the nicest women we have met in the wedding industry. They opened their showroom in Victoria earlier this year to show case their delicate dresses. We love the key hole and back show on the Sienna with jacket.

Naomi Neoh

Charlie Brear

We fell in love with these dress’s when they arrived on a styled shoot we did for ‘Rock my wedding’ last year with Kat Otterman and Coco Weddings. ‘Tropics in the City’ Photographed by Rebecca Goddard Photography

Charlie Brear

BRIDES The Show 2016

So, its over… Our second year at BRIDES The Show. Done. We met hundreds of ’Brides to be’ at London’s trend led exhibition. We (hopefully), showed you how you can add personality into your day. Your wedding flowers don’t have to be domes of white, like ice creams in vases!

Last year we went totally tropical and built a MASSIVE tropical foliage wall and paired it with copper and rose gold pots and details filled with seasonal British blooms. It went down a treat.

This year at the show the lovely peeps at BRIDES magazine asked us to expand on our stand from last year by participating in the ‘Lookbook Live’ exhibit. This is where BRIDES magazine replicate key shoots they have styled in the magazine with florist’s input. So, Hiding in the City Flowers, created a table jungle with lots of foliage’s, pops of clean white flowers and loads of Succulents, cos you lot love them.

So, its over... Our second year at BRIDES the Show. Done. We met hundreds of ’Brides to be’ at London’s trend led exhibition. We (hopefully), showed you how you can add personality into your day. Your wedding flowers don’t have to be domes of white, like ice creams in vases! Last year we went totally tropical and built a MASSIVE tropical foliage wall and paired it with copper and rose gold pots and details filled with seasonal British blooms. It went down a treat and this year at the show the lovely peeps at BRIDES magazine asked us to expand on our stand from last year by participating in the ‘Lookbook Live’ exhibit. This is where BRIDES magazine replicate key shoots they have Styled in the magazine with florist’s input. So, Hiding in the City Flowers, created a table jungle with lots of foliage’s, pops of clean white flowers and loads of Succulents, cos you lot love them. Inset photo of last years stand   BRIDES The Show 2016 'lookbook live'

This time around we didn’t want to go tropical, and we wanted to swerve copper, which has been totally rinsed and hung out to dry. We wanted to create a stand designed around ‘Dark Romance’ using some of nature’s most dramatic dark colours, which most Brides don’t even know exist. We turned to the long forgotten glamour of *GOLD* accessories and followed our love for British flowers by using natural seasonal foliage with British roses and Dahlias from our wickedly clever growers and suppliers.

BRIDES The Show 2016

Geometric design are still big and we wanted to draw on this by using really clean and contemporary square white vases and Gold metallic stands for our wild wedding flowers to sit on top of.

We’ve seen sooooo many white walled styled shoots and wanted to bring the drama. Dark blue moody interiors are big at the moment, and we love blue, in any hue, so decided to style all of the arrangements in front of a massive dark teal wall to accent the floral drama.

blue in any hue

 

Late summer grasses and flower girl headbands

Late summer has been jam packed with stunning weddings and the weather has really made them show off – what an incredible August we’ve had! The Hiding team have done some church weddings and gorgeous medieval venues and even a few weddings out and about in the countryside in the South West.

Inspired by late summer wildflowers and grasses, ivy and recreating winter wreaths in a fresh simple summer look we did a wedding near Swindon in August. Here are some images – check out the totally sweeeeeet headband we made for a flower girl.

Flower girl headband

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