7 August 2017

It’s been a while since the blog page got updated but it’s tricky to find the time in amongst the summer weddings and events.  Here’s a quick recap that following blogs we will expand on at a later date. If you want to catch up with images of our wedding flowers and event flowers on a regular basis follow Hiding in the City Flowers on instagram


We’ve been loving the revival of the tropical flowers and foliage trend. For us, it was massive back in 2015 and went hand in hand with geo styling for weddings flowers and designed lots of fun celebrations and event flowers. This time around we have tried to put a twist on our recent tropical floral and foliage installations by using oversized enormous tropical leaves such as Alocasia and teaming them with big British flowers and foliage’s.

Here’s some images from one of our big tropical events to mark Perrier’s launch of its new apple and lemon water over in our fave East London Warehouse in Shoreditch.

Tropical foliage wall suspended behind the back bar made from real foliage's for Perrier's launch in East London

Tropical foliage wall suspended behind the back bar made from real foliage’s for Perrier’s launch in East London


Tropical swings with faux and real foliages and flowers made by Hiding in the City flowers

Tropical swings with faux and real foliages and flowers made by Hiding in the City flowers

Inside longshot of the warehouse with all the tropical installations

Inside the Shoreditch warehouse with all the tropical installations

We’ve also been loving celebrating the love with our wedding flowers, and have some amazing couples wedding days under our belt this year already. We’re about to embark on the second half of the summer wedding season and that is marked by the end of every brides favourite, the peony, and now to move onto the use of other beautiful blooms!

We went foliage crazy for  Antonia and Ronan, as the groom was allergic to flowers. These guys treated us like family with wedding flower planning meals at their house to make sure we covered all basis for their wedding back in May at The Grange down in Southampton. We used purple tones coupled with whites and loads of olive foliage to draw back to their heritage. More to follow.

Foliage only pew end with raw silk golden ribbon

Foliage only pew end with raw silk golden ribbon

Foliage only urns flanking the entrance to the decaying romantic reception building

Foliage only urns flanking the entrance to the decaying romantic reception building


Maytal and Eddies wedding reception was an extravaganza of colourful playful flowers to create a luxe day with a mega suspended foliage wall installation sat behind the top table. These guys had a city wedding with the reception in a warehouse over at Trinity Bouy Wharf. Thanks to Liz Linkleter events for designing and project managing the day. Foxgloves, peonies, dahlia to name but a few ingredients all from our favourite suppliers at New Covent Garden Market. More to follow.

Bright florals set against strong teal blue vases for a luxe table arrangement

Bright floral’s set against strong teal blue vases for a luxe table arrangement


30 March 2017

This month at Hiding in the City Flowers we’ve been busy little flower ladeez and as the gaffa the buck stops with me and the little ‘stress vain’ in the back of my neck has had a few moments when it let itself been known. It throbbed when,

  • the Luton van we need to carry all our precious cargo broke down on the motorway going to set the event.
  • I had to watch the van go up onto a tow truck at a ridiculous angle with all our glassware and gorgeous plants and foliage and flowers inside.
  • I ‘bumped’ said Luton van into another of the Luton vans in the carpark outside our warehouse in the yard. Can’t blame anyone but me. The driving moron apparently.
  • the garage called saying how much the damage was. Eeeks! (I’m still wincing at it as I write now)

I swear, arranging the flowers is the easy bit. Kind of. (they’re not)

At the beginning of the March we were contracted to produce the event flowers for L’Oreal’s new haircare brand ‘Botanicals’. The products are formulated from 4 natural floral ingredients with no nasties, so we couldn’t wait to get involved as its ethos is right up our street.

The press event was held at THE most tranquil of settings at THYME hotel in the Cotswolds and the brief was great, ‘here are the rooms Sarah, we’d like to include the ingredients of the product, keep it natural, we want to include scientific elements, what do you think?’

So, in our signature style we decided draw from the amazing natural settings with rambling creeping hedgerows and we decided to use foliage (of course) and go big and wild and create a 10 meter long, overhead, seasonal, hanging foliage installation, complete with a Botanicals product installation, and a breathing yoga room for the guests to use and relax in. In all of our looks we tried to bring the outside in. It was fast track planning as we had 2 weeks to turn the whole thing around and it took over 150 man hours on site to install and de-rig. Take a look at some of the shots from the evening and from the bloggers who attended. (and I have stalked ever since).

sarah_blog_1 Sarah_blog2 sarah_blog3

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13 January 2017

Now, Christmas and New Year celebrations are behind us what’s the next thing we can look forward to in these dark, long January days? Valentines day of course. Of course! (Please don’t groan)

So, we’re not the most traditional florists but we’re still interested in the historic meanings of flowers. Back in the day, the meaning of flowers played a big ol’ part in the dating scene. Admirers would send bouquets and posies made of specific colours and varieties to woe their gal dem.

Red roses scream tradition but did you know they also mean “R.E.S.P.E.C.T”, “a romantic love” and “beauty”. Nice complements to receive I reckon. But, not a lot of imagination so make sure your bouquet has a bit of personality too and get some other fun flowers added. We created the ‘Bright and Romantic’ bouquet that we designed using textured red roses but with pops of bright blue delphinium.

Bright and romantic

Bright and romantic

Wanna say it’s ‘true love’? Use white roses. They also mean innocence (of course), purity (not surprising) but also youthfulness and humility.

Pink roses mean ‘Thank you’. Perfect if you are one half of a couple that cannot believe their luck landing a partner like you… who is clearly out of their league. Pink also means grace, admiration, gentleness and appreciation.

Not everyone is in a couple, and to be frank, if you’re not, Valentines Day can be a bit of a slap in the face day. We have some wonderful customers that send bouquets to their bezzies to let them know that they’re bloody great too. Yellow roses mean friendship, joy and new beginnings. Hiding in the City love yellow flowers, what nice sentiments! We made the ‘But it’s cold outside’ bouquet that is mainly yellow and filled with textured blooms that will arrive with a punch.

But it's cold outside

But it’s cold outside

Peach = intimacy.

Orange and Coral = send if you’re passionate about you’re partner or cos you like your flowers bright.

Take it even further, start combining colours and take the meaning to a whole new level, or just chose colours you like and the receiver should be grateful they ruddy got a bunch in the first place. Flowers aren’t cheap like!


15 December 2016

Now, we’re all for people getting creative and we often get couples coming to us here at Hiding in the City HQ who want to be a little more hands on with the flowers on their day. We offer them advice about what we realistically think people should take on.

Lots of magazines and publications have articles about ‘how to cut your budget’ or ‘do your own wedding flowers’ but what they don’t tell you is that it is a last minute, early start, dirty hands, ruined nails, job – all the day before you want to look the prettiest you have ever looked. For each wedding we undertake we go to market at 4am to make sure your blooms are the best; be prepared to do this if you want the best. We’ve heard of a bride saying she went at 7am on a Friday and there was nothing left and she hadn’t ordered. They ended up all of a flutter as their plans had evaporated and ended up having to buy the flowers from a florist anyway.

Now, this isn’t meant to be discouraging, many people are very creative and can pull together arrangements, but before you go knees deep, do your research on and realistically think about;

  • what you’re trying to achieve? Jam jars, we say go for it. Central oasis displays? Well, you’ll probably need a lesson beforehand.
  • how to care and prepare the flowers you chose. How far in advance do you need to buy them to open fully/not over open. Do you know how to condition them?
  • where are you going to store them all before and after you have made them? In the summer they need to be cool and not in direct sunlight.
  • how are you going to use them? You should find out if they will live for as long as you need them to in and out of water. i.e astrantia in a bouquet will wilt by the end of the day, but in a vase, they’ll still look stunning.
  • who are you going to buy them from and do you need to pre order?
  • how long will each arrangement take to make and how many are you going to do. You might need to enrol a few people. If you have 50 jam jars to make, it could take you a while.


Take a look at these pics on ‘You and Your Wedding’ magazine of some pretty epic fails.

24 November 2016

…and a dress to die (for). Yep, Hiding in the City Flowers were lucky enough to florally dress the window at Suzanne Neville’s Knightsbridge bridal shop for their Christmas display AND they gave us free reign creatively to produce the design. A total dream of a job. Apart from the sleepless nights worrying about how we’d make our angel wings fly. The designs are always the easy bit, it’s the ‘how to’ mechanics after that which provoke most of our chat at Hiding HQ.

The inspiration came from a dress that we had been blown away by at BRIDES the Show in 2016. It is called the ‘Rembrandt’ and from the moment we saw it, it was love. So, we designed the window based around silvers, and greens and grey toned foliage’s to sit against the cool blue dress. That was until we saw one of the new designs called ‘Vienna’.

Game changer. Our angel was born, in a beautiful brocade gown.

Its gold and cream tones conjured up ideas of a more neutral window with pops of rich colour scattered through the back of the wings by using seasonal mottled hydrangeas and deep burgundy roses that, as they aged, would melt into the russet palette.

It was hard trying to convey this to the ladies at Susanne Neville, because we couldn’t find an image of anything similar online. Every time we typed in ‘floral angel wings’, images of something from sleepy hollows turned up, not quite what we were trying to pitch. But they trusted us, and let us do it. We used all natural grasses, to create the angel wings because we wanted soft flowing ‘feathers’. Unlike our normal designs we decided to add some sparkle. If you had ever asked our stance on spraying flowers 1 week ago, I would have screamed ‘NEVER!’ But, its Christmas, and we wanted our branches to be festive, and having just came out the back of spraying 90 palm leaves golden, we have now fallen from our high horse.

 Suzanne Neville and Hiding in the City Flowers

Suzanne Neville Christmas Window