Say it with flowers (but good ones)

Say it with flowers (but good ones)

At Hiding in the City Flowers we believe if you’re choosing to mark a special occasion with flowers then they should be just that, special. We prepare beautiful, bespoke flowers, for weddings and events, which are luxe and celebrate nature. Using seasonal flowers and plants in their organic form we tailor them to your needs and your budget.

We’ve worked at some of London’s finest venues with an array of event organisers and production teams and have a vast portfolio of happy brides. Whether you are a bride, involved in event production, or party planning, our team led by Sarah Loughrey-Jennings, will work with you to turn your personal vision into reality. Hiding in the City Flowers are proud to support British flower growers and chose to use them whenever we can.

As a florist based in East London and working in the city and surrounding countryside, we bring creativity, quality and first-rate service to every job we do. We love going to the market each morning to get stunning flowers and making unique arrangements for you. Click on the images below to see our portfolio.

Our work

British Film Institute Awards Ceremony


Piaget Jewellery press launch

Suzanne Neville

BRIDES The Show 2016

Soft and Romantic Wedding

A Summer 21st Notting Hill Birthday

Tropics in the City

Midori Melon installation

Save the Children Secret Winter Gala 2015

The Berkeley Birthday

Summer Wedding Flowers

Spring Wedding Flowers

50 Best Restaurants in the World

Plant hire

Funeral Arrangements

Autumn Wedding Flowers

Fortnum and Mason Piccadilly London

The London Fabric Shop Summer Party

Paige event

Little Filomena gets Christened

Winter Wedding Flowers

Wedding Hair Flowers



It’s important to know your Dahlias from your Delphinium and Sarah’s dedication and experience makes her a powerhouse of knowledge on varieties of flowers, and their best time of the year. Weddings and events are the main focus for Hiding, so keeping up with current trends is all part of the fun – find out more on the blog. Putting her clients at the centre of every project, Sarah is fiercely creative and gets a buzz out of doing ambitious projects, statement installations and wild bouquets.

Working with an inventive team of florists and friends means that Hiding in the City Flowers can cater to most demands, so don’t be afraid to get in touch for those big projects. Usually accompanied by Duke, a much-loved Boston Terrier, Sarah can be found pottering around in her London studio or tearing around the city in her floral van.



  • This east London florist has an edge and flair that some of the more classical florists may lack. Whether you have no idea where to start or have a seemingly impossible image you’d like to create, Hiding in the City Flowers is for you.

  • Great flowers and great service. Flowers were loved and lasted ages.

    Robert Matthews

  • Sarah is creative, contemporary, realistic and supportive. In a sea of scary over enthusiastic weddingy people Sarah brought calm, fun, skill and a bucketful of ideas. She listened to me and gave me loads of ideas before we settled on something achievable, within budget and complimented the rest of the wedding.

    Helen Skelton

  • Absolutely stunning! The flowers were one of my favorite things about the whole day

    Kim Lacy

  • You completely envisaged what we wanted and so many guest commented on them.

    Katie Wales

Contact us

  • Phone: 07828544760
  • E-mail:
  • Website:
  • Address: Unit 2 5 Argall Avenue E10 7QY

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