About Us

Say it with Flowers (but good ones)

At Hiding in the City Flowers we believe if you’re choosing to mark a special occasion with flowers then they should be just that, special. We do beautiful, bespoke flowers, for weddings and events, which are luxe and celebrate nature. Using seasonal flowers and plants in their organic form tailored to your needs and your budget.

Hiding in the City Flowers are proud to be supporting our British flower growers and chose to use seasonal British heritage flowers that are grown within 50 miles from London for that extra special something.

This means we are able to provide you with beautiful unusual varieties that other florists cannot lay there hands on as they are not mass produced, they smell divine, and they have less of a carbon footprint because they haven’t  been shipped from abroad.

Hiding in the City have worked at London’s top venues with an array of event organisers and production teams and have a vast portfolio of happy brides. Whether you are a bride, involved in event production, or party planning, our team led by Sarah Loughrey-Jennings, will work with you to help turn your personal vision into reality.


The SourceRoyal Opera House50 Best RestaurantsFestival BridesSave the ChildrenConde Nast Brides    Wedding Flowers & AccessoriesfloweronaPaige     you & your wedding


  • Sarah is creative, contemporary, realistic and supportive. In a sea of scary over enthusiastic weddingy people Sarah brought calm, fun, skill and a bucketful of ideas. She listened to me and gave me loads of ideas before we settled on something achievable, within budget and complimented the rest of the wedding.

    Helen Skelton

  • Absolutely stunning! The flowers were one of my favorite things about the whole day

    Kim Lacy

  • You completely envisaged what we wanted and so many guest commented on them.

    Katie Wales


Caring passionately about what she does, Sarah has flowers for breakfast, lunch and dinner. In this industry it’s important to know your Dahlias from your Delphinium and Sarah’s dedication and experience makes her a powerhouse of knowledge on varieties, and their best time of the year.

Putting you at the centre, Sarah is client focused and fiercely creative. She gets a buzz out of doing big ambitious projects and statement installations. Nothing comes to those that say ‘No’.

Our work

Soft and Romantic Wedding

A Summer 21st Notting Hill Birthday

Tropics in the City

Midori Melon installation

Save the Children Secret Winter Gala 2015

The Berkeley Birthday

Summer Wedding Flowers

Spring Wedding Flowers

50 Best Restaurants in the World

Plant hire

Funeral Arrangements

Autumn Wedding Flowers

Fortnum and Mason Piccadilly London

The London Fabric Shop Summer Party

Paige event

Little Filomena gets Christened

Winter Wedding Flowers

Wedding Hair Flowers

Contact us

  • Phone: 07828544760
  • E-mail: info@hidinginthecity.com
  • Website: www.hidinginthecity.com
  • Address: Unit 2 5 Argall Avenue E10 7QY

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