Say it with flowers (but good ones)

Say it with flowers (but good ones)

At Hiding in the City Flowers we believe if you’re choosing to mark a special occasion with flowers then they should be just that, special. We prepare beautiful, bespoke flowers, for weddings and events, which are luxe and celebrate nature. Using seasonal flowers and plants in their organic form we tailor them to your needs and your budget.

We’ve worked at some of London’s finest venues with an array of event organisers and production teams and have a vast portfolio of happy brides. Whether you are a bride, involved in event production, or party planning, our team led by Sarah Loughrey-Jennings, will work with you to turn your personal vision into reality. Hiding in the City Flowers are proud to support British flower growers and chose to use them whenever we can.

As a florist based in East London and working in the city and surrounding countryside, we bring creativity, quality and first-rate service to every job we do. We love going to the market each morning to get stunning flowers and making unique arrangements for you. Click on the images below to see our portfolio.

Our work

Perrier Party

British Film Institute Awards Ceremony


Piaget Jewellery press launch

Suzanne Neville

BRIDES The Show 2016

Soft and Romantic Wedding

A Summer 21st Notting Hill Birthday

Tropics in the City

Midori Melon installation

Save the Children Secret Winter Gala 2015

The Berkeley Birthday

Summer Wedding Flowers

Spring Wedding Flowers

50 Best Restaurants in the World

Plant hire

Funeral Arrangements

Autumn Wedding Flowers

Fortnum and Mason Piccadilly London

The London Fabric Shop Summer Party

Paige event

Little Filomena gets Christened

Winter Wedding Flowers

Wedding Hair Flowers


Sarah Loughrey-Jennings

Hiding in the City Flowers Founder

I started Hiding in the City Flowers back in 2013 after changing career and starting at the bottom, working for other top London florists. It was hard work and they were all very talented but after some time I realised that there was room to create modern but beautiful, luxe flowers for weddings and events celebrating nature that were a little more bespoke. I wanted to produce flower arrangements and installations that felt less corporate and stereotypical and would appeal to those who wanted something more than domed roses for their events. I am always in awe of what nature produces at every point in the season and there is always a new colour, or variety of flower or plant that means I don’t get bored designing year on year. I started small, but since then. Hiding in the City Flowers has grown to the point where I find myself working for big brands and productions and I am fiercely proud of what the company has achieved and the reputation that I have worked to maintain.  I no longer work by myself but instead I get to employ some amazing other florists who share the same vision, passion and naturalistic floral aesthetic whether it be statement tropical palm installations or beautiful asymmetric British seasonal bouquets.

Hiding in the City Flowers does not have a ‘physical’ shop, this was deliberate, I didn’t want to get bogged down in managing stock. Instead, this allows us to concentrate fully on designing wedding flowers and event flowers making them and our clients our main focus.

Keeping up with floral and drawing inspiration from interior and fashion trends is all part of the fun – we have a blog where you can find out more on a monthly basis of what we have been up to.



  • This east London florist has an edge and flair that some of the more classical florists may lack. Whether you have no idea where to start or have a seemingly impossible image you’d like to create, Hiding in the City Flowers is for you.

  • Great flowers and great service. Flowers were loved and lasted ages.

    Robert Matthews

  • Sarah is creative, contemporary, realistic and supportive. In a sea of scary over enthusiastic weddingy people Sarah brought calm, fun, skill and a bucketful of ideas. She listened to me and gave me loads of ideas before we settled on something achievable, within budget and complimented the rest of the wedding.

    Helen Skelton

  • Absolutely stunning! The flowers were one of my favorite things about the whole day

    Kim Lacy

  • You completely envisaged what we wanted and so many guest commented on them.

    Katie Wales

Contact us

  • Phone: 07828544760
  • E-mail:
  • Website:
  • Address: Unit 2 5 Argall Avenue E10 7QY

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